Aller-
An app and social network designed to help people with food allergies manage their daily routines, provide assistance in emergency situations, and create community support
increase of
377%
between 2007 and 2016 in the detection of new food allergy cases *
1 in 13
children have life-threatening food allergies
26,460
estimated prevalence among schoolchildren in Israel (about 1,5%) **
The numbers are significant, and they continue to grow
* study conducted by the company FARE (Food Allergy Research & Education) in the US
** some of these children will continue suffering from sensitivity and allergies to different foods as adults as well
The problem
Dealing with a food allergy involves daily challenges, given the significant role food plays in human life. People who suffer from food allergies or parents dealing with their children's food allergies often find themselves depending solely on the allergy community due to the lack of awareness in the general public about this issue.
The research
4
in-depth interviews with adults suffering from food allergies
6
in-depth interviews with parents whose child is suffering from food allergies
1000+
WhatsApp messages from related groups were studied and analyzed
The questions asked were carefully crafted to delve into their pain points, uncovering the specific difficulties they face in managing food allergies on a day-to-day basis.
Additionally, the interviews explored various strategies individuals and parents employ to cope with these challenges, shedding light on effective coping mechanisms and areas where additional support is needed.
User personas
“Only a mom like me, dealing with a child with a food allergy, can truly understand all the complexities of this struggle.”
Dikla Harel, mom of Eithan, 3
Eithan is suffering from
dairy allergy
“In every matter related to food, I can only trust people like me – who deal with these issues on a daily basis.”
Doron Mizrahi, 31
Doron has allergy to nuts, bell peppers and tomatos
Daily routine
Organizing daily food routines
Friendly places
Seeking safe places to eat outside, like restaurants, cafes, pizzerias
Labeling
The absence of clear regulations regarding the labeling of allergens
emergency
Anxiety about emergency situations
People around
Endless dealing with family, friends, social institutions
Professional help
Searching for consulting with region-specific medical professionals
Finding EpiPen
Difficulty in finding an EpiPen injector in the immediate surroundings
The research revealed several issues and challenges faced by individuals suffering from food allergies:
Pain points
Creating a strong social networking platform for allergy sufferers to share experiences, seek recommendations, discuss topics and find support
Providing options to recommend, rate and comment on allergy-friendly places like restaurants and hotels
Enabling barcode scanning to check allergen composition in a product database
Implementing a feature to locate epinephrine injections (Epipen)
Including an SOS button for emergency assistance among users
Implementing a feature to manage allergy diary
Solutions
Signed in?
Have an
account?
Find?
Is it safe?
Registration form
Home page
Recipes
Recipe page
Read reviews
Check ingredients
Back to recipe
Mark a checkbox
Scan barcode of ingredient
Search same category product in suggested
Close app
Install app
Close app
Filter by allergy / product / other
Go to related community
Search
yes
yes
yes
yes
yes
no
no
no
no
Find?
Can save for later
Can write a review
no
User Journey Map
Eithan turns 4 in two weeks. Dikla has to make a dairy-free birthday cake for the kindergarden party. She’s on the hunt for a great recipe.
😄
Creating account
Remember Dikla's journey to make a dairy-free birthday cake for sweet Eithan's party?
Now, here's how it unfolds on screens
Final Product
Dikla starts searching on the Recipes page
Home page
Suddenly, she recalls seeing her friend's post a few days ago in a related community
“Inside the post I found it! Galit always has great recipes”
This one looks good and easy, and has 18 great reviews. Plus, Eithan loves strawberries
Going to the supermarket to grab some missing ingredients
Comments
Galit, I love you! What an awesome recipe!!! Eithan and his non-allergic friends loooved it! I can’t exp|
Tali Mizrahi
22/04/2022
Made this cake today for my daughters 3rd birthday. She is allergic to dairy and it’s always difficult to find substitutions in store. This cake was SO good. When it first came out of the oven I squished the top flat so it was easier to ice. Wonderful recipe.
Michal Eshet
11/01/2023
Absolutely delicious! My freeze dried strawberries were already in powder form so how much should I use? Also after simmering my strawberries for 30 mins I still I had about a cup of sauce. Thanks.
Gloria Kohen
19/07/2023
Made this recipe and it turned out great!!!
“Only a mom like me, dealing with a child with a food allergy, can truly understand all the complexities of this struggle.”
“Awesome feature. Helps a lot”
Apply
When experiencing symptoms and realizing you don't have your EpiPen with you, you can activate Emergency Mode.
The app will send push notifications to users who have enabled SOS help. It will also open a call to the MADA.
Emergancy Mode
The call will automatically activate the speaker, allowing you to hear if there is a user on the way to help.
More Screens
Find allergy friendly restaurants
Burger menu
Settings
Profile
Emergency contacts
EpiPen Finder
Allergy Diary
Saved
Find pharmacies with EpiPen in stock
Cafe
Sushi
Pizzeria
Humburger
Ice cream
Chef
Fish
Tel Aviv - Yafo
Haifa
Herzlia
Petah Tikva
Ramat Gan
Netanya
Holon
Ashdod
Raanana
3+
4+
5+
Type
Location
Rating
Center
North
South
Apply
Manage your allergy dairy
Your digital Allergy Card
Reviews - Nuts Group
Matan Rafaeli
21/08/2023
4
The menu is peanut-free, they are very accommodating
Gloria Kohen
19/07/2023
5
“Food allergic people’s dream! No outside food or drinks allowed inside, area to wash your hands, friendly staff, market area to buy products from places like Enjoy Life, and everything is free from top 8 allergens + sesame. They source their ingredients down to the salt they use. I feel very safe eating here and the food is fantastic!”
Israel Rabinovich Kohen
08/07/2023
4.2
Great service, they choose ingredients very carefully.
“Now THIS is priceless. This is what this app for”